![]() Once you start delving into SEO, you’ll learn that there are keywords, and then there are LSI keywords. This can be quite insightful, as it’s not always the usual suspects!īest for: Getting intel on the competition. Serpstat will also give you a list of your top competitors. With one quick search, Serpstat shows you useful data about your website, such as the number of keywords, average keyword position, and high-visibility pages. By simply typing in your URL, Varvy tests your website to ensure that it is following Google guidelines on things like page speed, alt tags, Googlebot access, mobile optimization, sitemap compliance, and more.īest for: The worrywarts who want to make sure they have all their bases covered. Varvy is a convenient tool that helps you stay on track. It works as an all-in-one SEO analysis tool and is particularly well-known for evaluating the quality of your backlinks and seeing where you can find backlink opportunities from other sites.īest for: Researching your competitor’s backlinks. MajesticĪlthough Majestic has a paid version, there is a free option as well (though registration is required). It’s not only useful for keeping track of your progress-it’s also a very good place to find inspiration!īest for: Social media and content marketing strategies. You can also explore how much attention content has received on Facebook, Twitter, Pinterest, and more. (And for those who want to use a free trial to scope out whether it’s worth forking out cash for!) BuzzSumoīuzzsumo allows you to type in any URL and sort content by level of social media engagement. Psst-it lets you spy on the performance of your competition, too!īest for: Scoping out the competition. AlexaĪlexa (yes, that Alexa) has an SEO Audit Tool that shows you how your site stacks up in terms of traffic and engagement. There is also an Image Alt Test feature, which is especially handy in making sure that all of your images have proper alt attributes.īest for: Those motivated by grades, and those who want to see the big picture. This rating comes with an impressive in-depth overview of your site, including a breakdown of what you’re doing well as well as areas that could use improvements, such as page loading speed, sitemap functionality, and meta descriptions. Though it also offers a paid tier, SEO SiteCheckup has a free tool that rates your site with an overall percentage. This is where every SEO journey should begin, as you can use Google Analytics to observe how much traffic your online portfolio is getting, as well as when people are visiting and where they are coming from (both geographically and referring sites).īest for: Everyone! We repeat: everyone who works on a website should be familiar with Google Analytics. Luckily, GA has a simple interface that can do as much or as little as you’d like. Having a basic understanding of Google Analytics, or GA, is essential for anyone running a website. Time to get into our list of the best free online SEO tools! Website analysis SEO tools. The path to great SEO starts with finding the best SEO tools. (Some websites even come with built-in SEO tools!) Want to learn more about how to kill it at SEO? Check out our SEO guide. Your website ranking has a direct influence on how likely you are to be seen, and, in turn, how likely your site – and you! – will be successful. At the end of the day, it really comes down to rankability. Maximizing your website’s readability and including terms you want to be associated with means that you will get as much organic (unpaid), motivated traffic to your website as possible, along with a high search engine ranking. In short, SEO – Search Engine Optimization – as the name suggests, means optimizing your website for search engines. Let’s get started! So – What is SEO?īefore we get too far, let’s just get some definitions out of the way. Even better? There are lots of free SEO tools on offer, too. And we’re happy to share all our own favorite online SEO tools with you. Good news: there are tons of SEO tools out there that make this whole process easy. Want to drive more traffic to your online portfolio website? No matter what industry you’re in, mastering the basics of search engine optimization (more commonly referred to as SEO) will ensure you get as many potential clients as possible visiting your website-and, hopefully, buying from you or hiring you. ![]()
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